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Top Four Things to Watch for in 2018

2017 was a very exciting year here at Birch Communications, capped by Fusion’s agreement to purchase our Cloud and Business Service division’s customers, infrastructure and operations. Last year, we also shifted to a channel-centric business model, launched our own quote service and even found time to attend over 100 industry events

This year, we’re planning to keep the momentum rolling forward. Here are the top things to watch for from Birch Communications in 2018:


For almost two decades, Fusion has offered advanced cloud-based solutions for small, medium and large customers. Fusion offers world-class unified communications, cloud voice, contact center services, cloud connectivity, SIP Trunking, data and managed network services as well as disaster recovery, cloud computing, storage and security. As you know, Fusion announced their intent to acquire parts of the Birch business.  Once the transaction is complete, Birch will significantly enhance Fusion’s cloud services by making the company one of the largest cloud and business services providers in the industry. Together, Birch and Fusion will serve more than 150,000 customers in 11 major markets across the U.S. and Canada over 31,000 fiber route miles and 30 data centers. It’s time to get excited about this merger. 


We will continue to evolve as a company and grow our product portfolio by adding products that meet the need for next generation of voice and data services that will help our partners drive revenue and connect customers.  We’ve already begun in 2018 by launching Birch SD-WAN service, which can be bundled with Birch bandwidth to optimize wide area networks and enhance network performance. On January 18, Birch held a special Spotlight Webinar, titled SD-WAN is Here. You can watch the recording of this informative webinar here.  


At last year’s Channel Partners conference, many of our partners asked for help marketing Birch products and services. So after the conference, this was a top priority for us. We went ahead and invested in MindMatrix, an advanced sales enablement portal that partners can use to access fully-branded collateral and fully-automated marketing campaigns. MindMatrix puts the power of an enterprise-class marketing department right in your hands, and best of all it’s free for Birch Partners to access. Selling has never been easier than with the MindMatrix platform. 

Birch University 

Of course, automation will only get you so far in sales. It’s just as important to know the ins and outs of the services that you are selling if you want to close deals.  So, to empower our partners, we are moving forward with a new program called Birch University. This program is a place where partners can learn about Birch-specific products and find important industry information. This intuitive program has tracks for both sales associates and technical experts. 

As you can see, Birch remains committed to providing the services, knowledge and tools that are necessary for helping partners succeed. 2018 is going to be an exciting year, and we’re thrilled to have you along for the ride.