Book A book icon Megaphone A megaphone icon Chat A chat bubble Calendar A calendar symbol Calendar alternative A calendar symbol Menu A menu symbol for navigation print A computer printer symbol Location A map location marker Location alternative A map location marker Phone A phone symbol User A human silhouette indicating login Document A document symbol Facebook Facebook social media icon Facebook Facebook social media icon Twitter Twitter social media icon Twitter circled Twitter social media icon YouTube YouTube social media icon YouTube YouTube social media icon YouTube Play icon YouTube social media icon Vimeo Vimeo social media icon Vimeo circled Vimeo social media icon LinkedIn LinkedIn social media icon LinkedIn circled LinkedIn social media icon Instagram Instagram social media icon Instagram circled Instagram social media icon Pinterest Pinterest social media icon Pinterest circled Pinterest social media icon Mobile A mobile phone Tablet A tablet symbol Laptop A laptop computer symbol Desktop A desktop computer display Pencil A pencil symbol Ok A checkmark symbol cancel-circle A X symbol Plus An addition symbol Minus A subtraction symbol Heart A heart symbol Star A star symbol Videocam A video camera symbol Caret A small triangle symbol Newspaper A newspaper symbol Cart A shopping cart Tools A hammer and a wrench symbol Flag A flag symbol home home-desc Photo A photograph symbol Audio A speaker with sound symbol Cog A group of cogs symbol RSS A RSS feed symbol Comment A speech bubble symbol Link A chain link symbol Export An export arrow symbol Envelope An envelope symbol Search A magnifying glass symbol Info An information symbol Info circled An information symbol Help circled A question mark symbol Clock A clock symbol Globe A globe symbol Globe alternative A globe symbol none none

Interview with Our Master Agent Partner eXemplify

I was happy to have the opportunity to discuss recent and upcoming changes to the Birch partner program and product roadmap with eXemplify's Robert Hayes.  The topics ranged from recent successes, to emerging technology, to the upcoming Channel Partners Conference and Expo.  

This interview was originally published on eXemplify's blog.  Here's an excerpt:

Birch Communications has paved the way for many a technology company, and is a leader in the Channel for a few reasons. We got to discuss what Birch has been working on over the last year, and the future of communications technology with Susan Graham, National Partner Development Manager for Birch. Check out our interview below to find out where Birch is headed.

Robert: What are some prominent successes Birch has had over the last year?

Susan: One of our biggest successes at Birch has been our POTS and Backup DSL services for SMBs.  It’s what we’re most known for in the channel, and for good reason.  We recently won multiple enterprise (multi-location) POTS aggregation opportunities.

In one opportunity, by aggregating the customer’s POTS and offering aggressive rates, the customer realized over $300,000.  They also streamlined their internal processes for network management, invoice management, support, and escalations. The Birch customer portal helps them keep their inventory up to date and empowers their staff to manage locations proactively.  Read the case study.

Robert: Are there any emerging technologies you see affecting your business in the years to come? (i.e. SD-WAN, internet of things, etc.)

Susan: Unified Communication and Collaboration as a Service (UCCaaS) is a technology we see affecting our business in 2017.  Birch went to market in 2016 with a relaunched UCCaaS offering, with emphasis on the “collaboration” part.  TotalCloud® PBX stands out from other offerings when you consider:

• Our ability to deliver access through dedicated circuits, fiber, or in a BYO environment
• It can be packaged with Birch POTS and Backup DSL for a total SMB solution
• Our Birch Platinum Experience for a white-glove implementation experience
• Our vast experience and success with SMB customers
• Combined, TotalCloud PBX makes a compelling case for partners that are looking to sell UCCaaS as a solution for SMBs rather than as a commodity.

The other key emerging technology in the enterprise market continues to be SD-WAN.  Despite the noise in the channel over this solution, it is still in the early stages of the adoption cycle, and it is mostly in play for medium-to-large enterprises.  Birch excels in the SMB market, so we will continue to refine our existing product set to deliver the most value while we pursue our roadmap to provide next-generation services like SD-WAN in 2017.  As adoption of SD-WAN increases and expands to the SMB marketplace, Birch will have a mature, proven offering.